Promotion – Singapore real estate agency
Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion. A certain amount of crossover occurs when promotion uses the four principal elements together. Singapore real estate agency. Singapore real estate agency.
Advertising covers any communication that is paid for, including print media, Internet advertisements, flyers/mailers and signboards. This is the most common method used by salespersons to market their properties. Singapore real estate agency.
Public relations are where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. This method is used more by developers to promote their projects.
Personal selling is the forte of salespersons. Personal selling is an effective way to manage personal customer relationships. The sales person is representing the owner/landlord and acts for his interest. Salespersons well trained in the approaches and techniques of personal selling can make a big difference. People normally buy from people that they like, so the attitude, skills and appearance of a salesperson needs to be first class. Word of mouth is any informal communication about the service of a salesperson experienced by satisfied customers. It is important for a salesperson to provide the best possible service to his clients so that his clients will refer more clients to him. An experienced salesperson should have the majority of his business coming from referrals. Singapore real estate agency.
Sales promotion tends to be different from advertising, personal selling, and public relations. For example, differed payment schemes (now not allowed), buyer’s stamp fees absorbed, free furniture coupons, special discounts during promotion period, new launch offers, etc. These sales promotions are used mainly by developers.
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