Process – Property for rent in Singapore
Property for rent in Singapore. For the purposes of the marketing mix, process is an element of service that sees the customer experiencing the whole process of the service provided. It’s best viewed as something that the customer participates in at different points in time. Here is an example of a marketing process from the customer’s point of view: property for rent in Singapore.
You, as a potential buyer, called a salesperson about a property for sale after seeing his advertisement. From the moment that you arrived at the property for viewing, the salesperson was there to greet you warmly, brought you around the house, explained patiently the salient features of the property, you were happy to accept the negotiated price, the salesperson explained all the terms and conditions of the Option to Purchase, you placed a 1% option fee and got a copy of the Option. You had two weeks to exercise the Option and another 10 weeks to complete the sale. All these time, the salesperson was there guiding you on what to do next. Upon completion, you took over the property as a happy new owner. This is all part of a satisfactory marketing process. Property for rent in Singapore.
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