People – Room for rent in Singapore
People defines the market segmentation, mainly demographic segmentation. It addresses particular class of people for whom the property or salesperson’s service is made available. Demographic segmentation consists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality. For example, if the salesperson is marketing a private property studio, the emphasis of promotion should be to people who are singles with high education and income and belonging to a certain age group. If the salesperson is marketing a high-end property, his promotion should be focused mainly on high net-worth individuals. Room for rent in Singapore.
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