Duties in respect of advertisements – Property in Singapore for rent
- Must ensure that they are correctly and clearly identified in –
- all their advertisements and promotional materials; and
- their correspondence, email signatures, letterheads, notepapers and name, calling or any other cards.
- That the following information must be correctly and clearly stated –
- the name and contact number of the estate agent and salesperson as registered with the Council; and
- the licence and registration numbers of the estate agent and salesperson.
- For classified advertisements printed in newspapers, the estate agent or salesperson must use the name and contact numbers that are registered with the Council but need not state the licence or registration number of the estate agent or salesperson.
- Must not cause or allow to be made any advertisement that contains any offer, proposal, statement, representation, claim or information that is inaccurate, false or misleading;
- Must ensure that all materials that advertise or promote a property accurately describe the property;
- Any claims of expertise, specialisation or success rate can be substantiated by verifiable facts and records;
- Must obtain the prior agreement of the client before advertising any property of the client for any purpose, including sale or rental;
- Must not advertise any property at a price different from those instructed by the client;
- The advertisement shall not include any transaction information about any specific property (including the name of the parties, the sale and purchase price, rent payable and any other terms of the transaction), without the consent in writing of all the parties to the transaction, even if the agent was involved in the transaction;
- The advertisement shall not directly or indirectly infringe any law; and
- Must remove all advertisements in relation to a property once the property is no longer available for sale or rental.
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