Penetration pricing – Home for sale/ rent in Singapore
In penetration pricing, the organisation sets a low price for a start to increase sales and market share. Once market share has been captured the firm may then increase their price. For example, a telecommunication company sets a low price to get. Home for sale/ rent in Singapore. subscribers then increases the price as their customer base increases. Some developers also adopt this strategy especially when the project they are marketing is very big. They may start off with a low price for the less popular units. Once they are able to clear most of the units, they may start to increase price for the remaining popular units that they have held back from previous launches. Home for sale/ rent in Singapore.
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